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Garage sales are an efficient, wise, and fun way to dispose of the stuff you have in storage but will no longer use. Holding a garage sale is also a smart way to reduce the items you’ll need to bring if you’re moving to a new house.
This won’t just free up space in your home, but what may be already unusable for you may serve as valuable items to others. You also get to earn a small profit from selling your old things.
To generate enough revenue for your garage sale, you must prepare well beforehand. One way is by letting as many people as possible know about your upcoming activity. So, how do you advertise a garage sale?
Here are excellent ideas to help you spread the news of your upcoming garage sale:
Communicate Directly
First and foremost, the best way is to talk directly to the people you know. They may be your family, friends, friends of your friends, acquaintances, neighbors, officemates, and churchmates. Inform them of your planned sale and give them some of the details like the exact date and time.
You can ask them enthusiastically if they could spare time to visit your upcoming garage sale. You could also ask them to share the news with other people they know, especially those who might also be interested in checking out some of your items.
If you can’t meet in person, you can also inform them via a phone call.
Post it on Social Media
You can also use today’s modern gadgets and the online world to your advantage when advertising your garage sale. In this case, social media platforms can be an excellent avenue for your garage sale ads.
Here are some of the ways you can make it more effective:
Tease Advertising
This is also called a pre-launch campaign; it’s an advertising technique that shares enough information with your audience and possibly entices them to go to the garage sale.
You can make a short video presenting some of the items you will display. Just make sure that your actual garage sale items will live up to the teaser campaign or even exceed their expectations.
Blog Post
You can also make a short blog post about your preparation for the garage sale. This might be short but convincing to cause people to get into the garage sale.
Account Post
You can also make your daily account posts more enticing by using your mobile phone graphic designs application or visual platforms like Canva. Do not forget to include the actual date and opening time of your garage sale.
You can also tag friends and family who can support your endeavor. Some of the platforms you can use include Facebook, Instagram, or Twitter.
Specialized Garage Sale Websites
There are specialized websites designed to make it easier for people to learn more about garage sales and some special items for sale. Some examples of these are Gumtree or Facebook Marketplace. They also have mobile apps that you can install on your smartphone.
Publish on Local Papers
Publishing an ad for your garage sale in a local newspaper may entail shelling out a small amount of money. Still, it is an effective medium to inform people in the area of your plans to hold a garage sale.
You can also choose to publish in a newspaper with an online website, especially since the majority of the people today search and read newspapers through online sites.
Put up Garage Sale Signs
Putting a garage sale sign in your front a few days before the event will help catch passersby’s attention and your neighbors. This will also help those who may have reached your other advertisements but not know your exact location.
You can also put signages in places in your place where a large number of people usually are present. Then, you can try distributing uniform signages that will eventually lead to your location. Just check with your local state law if you need to secure a permit to post these signs.
Lastly, make sure your signs are attractive and catchy to spark interest and curiosity in anyone who might be looking for discounted second-hand items.
Distribute Flyers
You can also print flyers and set them out through your neighbourhood to distribute. You can give them at least two copies or more so they can share them with people they know. Always show the complete details for your activity in these flyers, like the time and location of your sale.
Send Emails
Another possibility is to send your announcements through email. Some people may not be active on social media but always check their email regularly.
Just make your emails are catchy and colorful but don’t take away from the key message of your email – to let them know of your upcoming garage sale.
You should also ensure that all the critical information about your sale is shown in the email. Aside from that, make sure your tone is friendly, warm, and not too formal. This will make them feel more comfortable going to your garage sale.
Post on Community Boards
Your communities usually have public boards where the residents can post their announcements, so don’t forget to pin your own announcement there. These might spark the interest of your neighbors, and they might be one of your best buyers.
You can also try taking part in local initiatives, like Garage Sale Trail, which encourage residents to be responsible when disposing of their old belongings.
What Would Be the Best Time to Start Advertising your Garage Sale?
It would be best to advertise your garage sale around two weeks before the actual sale. You would just need to work harder as the exact date approaches. This is especially true for announcements made on social media, emails, and community boards.
Publishing a newspaper ad one to two days before the garage sale day would be an excellent idea. Just make sure to let it run until the activity is done. For other types of advertisements, it’s best to put them up at least a week or a few days before the actual sale.
Final thoughts
All the preparation you have done for your big day should be accompanied by excellent marketing advertising. Doing so will allow more people to hear about your upcoming sale.
Being diligent about advertising your garage sale will surely be worthwhile once you see the turnout during the day itself.
